China is an information-poor market. Only since the up-surge of consumer demands and consumerism in the last few years has market research become an increasingly important aspect of consumer marketing. For the pharmaceutical industry, hospital surveys, drug usage and purchase data and industry audits have always been very fragmented and mostly unreliable. It is very difficult for management of companies to evaluate the Chinese market and its various market segments in order to make appropriate investment and strategic decisions. Thus it is essential to employ the services of a professional market research consultant in order to get an accurate understanding of the market. We can support you with our expertise and experience in this area.

The Process:

An Executive Summary

We begin with a summary of an overall market situation of the target product or product category in China, including the market value, opportunities and key issues.

Market Research Methodology - Interviews & Data Compilation

Using our existing resources and networking, we will list target cities and conduct face-to-face interviews with selected hospitals, doctors, pharmacists, distributors, medicine companies and other personnel. Statistics will also be compiled from government agencies and organizations.

Drug Usage Statistics from Selected Hospitals

We will collect drug usage statistics from selected hospitals in the target cities and a list of the selected hospitals from which the drug usage statistics were collected will also be provided.

Drug Clinical Profile

We will determine how the product was used in various clinical situations, as well as the indications of such usage.

Competitive Environment - Major Brands , Prices & Dosage Forms

We will help you identify the major players in the therapeutic category As well as examine the differences between local, imported, and JV products.

Market Size by Units and Value

We will help you determine the size of the market and the various market segments. In addition, we will help you identify the key factors influencing market size.

Pricing Data

Considering the prices at various levels of distribution, we will help you determine if price control is a key factor, as well as the impact of re-imbursement on prices.