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Alfred later transferred to Johnson
& Johnson Taiwan as Marketing Director, and then went
on to be Regional Director of the Asia headquarters in Hong
Kong for the medical product company, American Cyanamid/Lederle's.
He later became the General Manager for Hong Kong/China for
Schering-Plough Corp., a major pharmaceutical company based
in New Jersey, USA.
Having extensive experience in so many
fields, Alfred decided to establish Onpress Ltd. to provide
consulting services to multinational, regional and local companies
in market entry, market research and evaluation, product registration
and distribution, executive search, and projects related to
infrastructure set-up, investment and joint venture proposals
in the pharmaceutical/healthcare industries in China and other
Asian markets.
Alfred also writes for international
publications, as well as lectures to international audiences
regularly on subjects relating to the pharmaceutical/healthcare
industry , HR issues, and other topical business issues in
China.
Published works
on China by Alfred Shum
The OTC Market in China - a Policy
for Growth
"Scrip Magazine", February 1996, pp 6-8
Implementing a Successful Joint-Venture
Strategy in China
"IMS China Update", Issue 23, October 1995, pp 2-4
Getting Ready for a Joint-Venture in China
"IMS China Update", Issue 22, September 1995, pp
2-4
China's Administrative Protection Regulations
for Pharmaceuticals : A Review
"IMS China Update", Issue 20, July 1995, pp 2-4
Recruiting, Training and Retaining
Key Managers in China
"IMS China Update", Issue 15, February 1995, pp
11-15
Establishing a JV in China
"Far East Focus", Issue 13, 7 November 1994, pp
262-266
China - Developing an Effective Marketing
Strategy
"Far East Focus", Issue 10, 12 September 1994, pp
200-204
China - Developing an Effective Distribution
Strategy
"Far East Focus", Issue 7, 25 July 1994, pp 134-138
Product Registration in China - Getting
Your Business Started the Right Way
"Far East Focus", Issue 5, 13 June 1994, pp 90-94
Copies of these articles for reference
are available upon request.
SEMINARS AND WORKSHOPS CONDUCTED BY
MR. Alfred SHUM
"Biotechnology and Biopharmaceuticals
In China",
Beijing, Sept.14-16, 1997
"Steps to Successful Marketing
& Product Management in China",
Beijing, April 26, 1996
"Effective Distribution Strategies - Developments in
the China
Market", Singapore, March 8, 1996
"Overview of Market Development
for China's OTC Industry",
Singapore, March 8, 1996
"Workshop on China's Administrative
Protection for
Pharmaceuticals", Beijing, Nov. 12-14, 1995
"Establishing and Managing Pharmaceuticals
Distribution in China",
Hong Kong, July 5, 1995
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